Anatomy of a Search Engine Results Page
We’re often asked to explain the elements of a Google Search Engine Results Page (SERPS). Here is a typical search results page in Google for the phrase ‘Print Offers Telford’.
1) This is the search box. I’m sure you knew this already but I’d thought I’d better start at the top. What you may have missed is the number of pages that are matched to the phrase you have typed in. As a general rule, the lower the number, the easier it is to get listed on page 1 for that phrase. Anything below 250,000 is low!
2) These are paid for adverts, using the Google Adwords system. There are normally two panels for these ads to appear. One above the main listings, and the other on the right hand column. If there are not enough ads to display, Google may only show the ones in the right column. Google adwords can be a great way to get your web site to the top of the search engines quickly and consistently. It can also be a great way to burn cash. Google adwords provided 97% of Googles revenue in 2009. If you are worried about your Google Ad Spend, call us for a free review 01952 457392.
3) These are the ‘organic’ results. Usually set to 10 per page, this is where Googles algorithmn determines which pages best match the phrase typed in.
Depending on your search phrase you might also see video results appearing (try searching ‘make a cake’) local results (try ‘telford van hire’), shopping results (try ‘flymo lawnmower’) and occasionally, news results (try ‘Toyota Recall’). These are all useful opportunities to get your site into the Google Search Engine.
Runtime Uk Ltd, based in Telford are Web Design and Online Marketing specialists. For a free review of your online marketing call 01952 457392, or to receive SEO tips by email – click here.